Building a social media audience takes constant effort, but it’s also an exciting opportunity to connect to your consumer base. At Tofurky, I noticed the potential to make our social channels more engaging and fun while staying true to the brand’s vibe. By creating content for Tofurky's social channels with those tenants in mind I helped them grow their social channels in a big way, namely Instagram growing from about 18,000 from my start date to over 100,000 today.
I created video and digital content that brought our brand to life and made it feel more familiar and human to our consumers. From aligning audiences with our mission to showcasing fun campaigns to giving our audience the occasional peek behind the curtain I helped the Tofurky marketing team make fun content fans to enjoy to benefit our the efforts within the company. I got to flex my creative direction muscle and videography abilities to while also pulling Tofurky into the the current content stream. Several Tofurky employees stood in a the talent and together we made some very fun, short form social media content. Some social media videos and social below to enjoy!
Animated gifs and content for social channel's
