Email, while no longer the dominant communication medium it once was, remains an effective way to engage directly with consumers and buyers. Tofurky leverages a monthly newsletter to keep its fans informed about new products, recipes, campaigns, and other fun updates that celebrate being part of the Tofurky community. On the trade side, email serves as a vital tool to connect with buyers, distributors, and other industry professionals, sharing information about upcoming trade shows, featured products, and other key updates that potential buyers need to know.
I helped establish a new standard for email marketing at both the consumer and trade levels. This involved designing engaging, on-brand emails tailored to each audience. These emails were distributed through a combination of our desktop email client and Mailchimp, ensuring effective delivery and a polished presentation across platforms. Below are a few selects from length list of sent email content.
