Within the CPG space, ensuring products look their best is of the utmost importance and non-negotiable.
For Tofurky, I identified that they were investing significant time and money in clearinghouses like Syndigo and Idexx to photograph their packaging. These images, distributed to retailers and stores worldwide, left them with little control over how their products were portrayed. After seeing one too many poorly lit shots misrepresenting their brand, I set out to find a better solution—one that saved time, cut costs, and gave Tofurky full control over its product imagery.
The result? A streamlined process where I delivered photo-quality 3D renders of each product. These renders could be easily edited and finalized in-house, allowing them to deliver polished, high-quality images directly to clearinghouses. This eliminated the need for costly, time-consuming photography while ensuring Tofurky’s products always looked their best.
Below are a selection of 3D renders I created by compositing design files and photography to create photorealistic images.
