For Nic Nac Naturals, I leaned into a retro Americana aesthetic, pulling inspiration from the grit and charm of the 70s. Think bold colors, vintage textures, and imagery that nods to a time when products felt a little tougher and a little more straightforward. The goal was to position Nic Nac as a natural, no-nonsense alternative in a crowded category, while also giving the brand a playful cultural wink. The result is a set of social assets that feel both nostalgic and fresh, tapping into that mix of “manly heritage” and modern lifestyle relevance.
